Projects
This is my collection of works across my academic career at the University of Texas at Arlington. It’s been a long and enriching journey.
Incendiu Si Gust - Branding Identity
Incendiu Si Gust is a traditional Romanian restaurant based in the US, offering authentic dishes cooked in a brick oven. The name, meaning “Fire & Flavor,” captures the essence of the restaurant’s approach: using fire to create bold, rich flavors.
Cavalier - Packaging
Cavalier is a premium grooming brand for men, offering high-quality wooden combs, hair mousse, and sculpting gel. The brand stands apart with its commitment to sustainability and sophistication, using zero plastic packaging and a refined design language that resonates with the modern, eco-conscious gentleman.
Warlocks - Branding Identity
Warlocks is a hair care brand inspired by ritual, folklore, and botanical craft. The branding archetype is the magician. Its visual identity blends clarity with mysticism, while also being fun and clever with the pun in its name. The design draws from apothecaries, magic, and fantasy, using experimental sans-serif typography, celestial symbols, and a muted, calming palette.
Georgia O'Keeffe - Editorial Print
Spreads for the upcoming spring issue of the Amon Carter Museum of American Art magazine. This is a collaborative and extensive project that remains incomplete due to a process involving multiple rounds of review and edits. These are the spreads that I was assigned to complete. The O'Keeffe layout has been used in the gallery.
Nuka Brew - Packaging
Nuka Brew offers kombucha for those who don’t identify with the delicate, wellness-focused vibe of traditional brands, giving a punk rock, bold option for younger/ more male consumers. It’s kombucha with an attitude, designed for those who prefer their drinks and lifestyle louder and more “rebellious.”
Nutella Rebrand - Brand Identity / Packaging
A simple reimagining of the Nutella logo with brand new fictitious flavors to help visually support the concept. Giving it a much more illustrative and rustic feeling creates a more familiar and comforting look for families to enjoy during breakfast or whenever they eat this classic spread.
KGLW - Website Design
King Gizzard & the Lizard Wizard is an Australian psychedelic rock band formed in Melbourne in 2010. The band is known for its prolific output, diverse musical styles, and energetic live performances. The band has explored various genres, from psychedelic and garage rock to jazz and microtonal music, establishing itself as a unique and influential force in the contemporary music scene.
Drown It - Typeface
Drown It is a fictional spicy food and sauce magazine. The idea explores bold flavors, extreme spice challenges, creative recipes, and behind-the-scenes interviews with hot sauce makers. The custom typeface, created by scanning sriracha sauce, is designed to look drippy and organic, evoking a saucy appearance while remaining continuous and controlled.
Drakenholt - Brand Identity
A fun, festive, historic, and authentic Renaissance fair for all to enjoy, Drakenholt aims to draw crowds of all ages to the heart of the Czech Republic, where castles of the 15th century still stand. Games, tourneys, food, costume contests, and much more await thee! For functionality and visual appeal in modern times, Drakenholt’s brand identity utilizes minimalist color blocks while incorporating simple symbols that harken back to medieval design.